It’s amazing to contemplate
it today, but Times Square once was a relatively quiet, nondescript
residential neighborhood. In 1895, Oscar Hammerstein I — grandfather
of the lyricist of Oklahoma, The King and I and other
musicals — daringly moved out of the old 19th-century theater
district around Herald Square and opened the Olympia Music Hall on
Broadway between 44th and 45th streets. A few years later, he built
the Victoria, the first great theater on 42nd Street, where mind
readers, flea circuses and vaudevillians such as Charlie Chaplin and
Houdini enthralled audiences. In 1904, Lord William Waldorf Astor
opened the lavish Astor Hotel on Broadway between 44th and 45th
streets. That same year, the New York Times — then a
struggling competitor to now-defunct papers such as the
Herald and the World — moved into its new building,
then the second-tallest in New York. The Times tower became
world-famous, both as the spot where the New Year's Eve ball is
dropped and as the site of a moving news sign that spelled out the
great events of the 20th century. (In the movie Citizen Kane,
it’s seen as a prop, announcing the demise of the movie’s fictional
protagonist.) On the day World War I ended, opera great Enrico
Caruso celebrated from the balcony of the Knickerbocker Hotel on
Broadway and 42nd, singing the national anthems of the United
States, France and Italy.
Since then, Times Square has had its highs and lows. In the
1920s, movie theaters began arriving to compete with live drama on
42nd Street. After Prohibition ended in 1933, the area saw an influx
of cheap honky-tonks. In the 1960s and 1970s, Times Square
deteriorated and became overrun with street hustlers and seedy porno
emporiums. In the 1980s and 1990s, Times Square underwent a
remarkable resurgence. The owners of the old theaters began
restoring them to their former grandeur, and scores of other
businesses moved into the area. In recent years, developers have
invested between $3 and $4 billion in sprucing up Times Square and
its vicinity.
Among Times Square’s most distinctive features are its more than
50 electronic “super signs” such as the Coca Cola sign and the NBC
Astrovision video screen. The massive ITT sign at 42nd and Broadway
is five stories high and contains 70,000 light bulbs. Maintaining
all the signs provides work for more than 20 electrical contracting
firms.
About 22,000 New Yorkers actually live in the Times Square area,
in addition to the more than 230,000 who work in businesses there
and about 70,000 tourists. An astonishing 1.5 million people pass
through Times Square daily — on foot, in autos and buses, and in
subway cars beneath the streets.
Each New Year’s Eve, some 500 million people gather around their
TV sets at 11:59 p.m. ET to watch the big, glowing ball slide down a
77-foot flagpole atop One Times Square Plaza. The custom started in
1907. In the 1980s, the ball was replaced by a glowing Big Apple, a
tacky departure from tradition that has since been abandoned. The
new, improved 1999 model New Year’s Eve ball weighs in at more than
a half-ton, and is covered with 504 triangles made of Waterford
crystal. It’s illuminated by 600 halogen light bulbs, 96
high-intensity strobes and 82 rotating mirrors.